Bradley Jacobsen | Creative copywriter

01

Work

COX

Work Detail

Hi. I'm Bradley. Word Farmer®. Dad. Drummer.

And frankly, lucky to be alive.

At three, I took our '66 Imperial down our steep driveway backwards. Scared the hell out of my mother. The first of many scars. At 19, I grew my hair and left home to play a mailbox in an Athens' band. I met Italy's first astronaut. Rode a scooter down the Appian Way. Italian scooters and vintage drums ring my bells. Also vintage drums. I'm a lifelong drummer and play in some bands (Hit me up for Spotify links).

My Danish ancestors in old north woods Wisconsin gave birth in beet fields, swam in black freezing lake water and rode horses bareback. My great grandfather, William, lured deer with a salt lick, shotgunned them from his kitchen window, winched and gutted them. This is my tribe.

Let's connect and make fun and dangerous work.

2022 - present

The Brand Studio

Sr. Copywriter

At Cox Communications' in-house agency — all platforms, tactics, and channels — OLV scripts, in-store promotional materials (Apple, Samsung, Google and Cox proprietary products), OOH, print, .com, email for Cox retail businesses and corporate event campaigns. Figma, Adobe Creative Suite, Workfront.

2018 - 2022

State Farm

Sr. UX Writer

Created multi-channel UX solutions for internal and external experiences, conceptual development, and copy — managing CMS, taxonomies, and digital asset management, with design collaboration. FIGMA, inVision, GitHub, Sketch, Mural.

2015 - 2018

JLL Atlanta

Sr. Copywriter

Copy Lead on our largest account, Rheem and their extensive family of commercial brands, creating successful integrated campaigns for B2B and B2C — driving sales and loyalty with branding, print, digital, seminars/events, promotions, contests, social, video, sales tool kits, presentations. New business. Experience presenting to C-Level stakeholders.

2011 - 2015

Razorfish/Nurun

Sr. Copywriter, freelance

Turned client strategies into standout digital creative: integrated campaigns, branding, websites, social, email, video, sales tool kits, promotions, banners. JIRA, Basecamp, CMS, Workfront. Gas South, AT&T, City of Asheville, Mannheim, CredAbility, Beazer Homes, Dealer Match, Tenzing, SPX, Assurant, Alliance Theater Atlanta, GE, new business.

2008 - 2011

RR Donnelley

Freelance contract to ACD

Capital One print and digital, Sage North America, Home Depot, Harry & David, Acorn TV, Chick-fil-A, Radio Shack, Walmart, Toys-R-Us, Amazon, Sea World, RFPs, new business.

2007 - 2008

Think Interactive

Sr. Copywriter

Helped to drive ManageMyHome.com membership to 150,000+ and integrated online commerce for Sears' $6B home services; increased Orkin call volume, site leads and service calls. Vitaminwater, Orkin, Sears/ManageMyHome, MyGofer, Princess Cruises, ALLTEL, The Weather Channel, new business.

2005 - 2007

Grey Atlanta

Sr. Copywriter

Successful branding, DR programs and campaigns for BellSouth Small Business; CRM, acquisition, lead generation, B2B, B2C, DM, digital and guerrilla. AT&T, BP, Cingular, BellSouth, Fleming’s, Rosetta Stone, CostPlus World Market, Outback, Bonefish Grill, Marriott, Allconnect, Camp Twin Lakes, new business.

1998 - 2005

Ideas Well Told

Freelance

Coca-Cola, Polo Ralph Lauren, Home Depot, Mercedes-Benz, Pfizer; Century-Tel, Weather Channel, Neenah Papers, Georgia-Pacific, Unisource, Domtar, Simpson Strong-Tie, NIOXIN, Big 10 Network, Children’s Healthcare of Atlanta, Wedding Channel, Kawneer.

Defining Marks

Regional ADDY; PRINT Design Annual (2); Communication Arts; W3 Award; Web Marketing Association (2); AIGA Atlanta SEED Award; HOW Magazine: B2B Magazine.

Carpal Tunnel

Georgia State University, Atlanta - B.A., Creative Writing/English

Universita’ per Stranieri, Perugia, Italia - Language and culture

03

Big Ups